The UCLA Anderson School of Management Summer Institute in Sports Marketing & Management focuses on the marketing and management of sports enterprises. The Institute will provide students with an overview of the legal, management, marketing and financial aspects of managing a sports enterprise. Special industry topics include the sports media, leadership, global branding, management and representation.

Taking a multi-disciplinary approach, the Institute gives students a one-of-a-kind opportunity to study the changing global landscape of sports entertainment, marketing and management, while also undertaking a high-profile, team-based “internship” projects for a major sports enterprise.  The summer program features faculty from the UCLA Anderson School of Management, including its well-known Entertainment & Media Management Institute -- the preeminent center for thought leadership and management education in the global entertainment, media and sports industries.
In sum, the Summer Institute offers:

• Experiential, for-credit curriculum utilizing the famed Harvard Business School case study method of learning, customized to action-oriented decision making in sports marketing and management
• Internship projects that add real-world context to case learning and that provide student with high-impact and high-profile professional experience to serve as a foundation for a career in the industry
• Personalized career management to help students define their career objectives, identify resources, strategize opportunities and make critical networking connections.
• Expert and inside knowledge from industry thought leaders and top business professors with expertise in sports marketing and management.

• Weekly day and evening industry networking activities that allow for exclusive access to industry leaders and academic thought leaders in media and entertainment

Students will learn to think and act like seasoned leaders in the sports business, understanding the complexities of on the field and off the field, contemporary sports issues and maintaining the aptitude to navigate industry challenges with maximum effectiveness.  The Institute is a significant complement to any liberal arts or technical education. 

This program is open to undergraduate students and to those holding an undergraduate degree. Admission to the program is by instructor consent.  For more information or an application to the program, click here. 
Please remember that even after you have been approved, official enrollment is on a first-come, first served basis.

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